The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Author: John Battelle Battelle introduces a term he calls “Database of Intentions, which is the sum total of all queries that pour into search engines
A Clear Eye for Branding
Author: Tom Asacker A Clear Eye for Branding focuses on debunking branding myths that permeate the business world. The author is a former strategic planner
The World is Flat: A Brief History of the Twenty-First Century
Author: Thomas L. Friedman The World is Flat examines the flattening, or connecting, of the world over the last few years since 9-11 and the
Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity
Author: Lawrence Lessig Ok, this is two “non-business” books in a row. I apologize to those in need of the newest airport best-seller, we’ll be
The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
Author:James Surowiecki Surowiecki goes over types of crowd wisdom, types of crowd wisdom, and failures of crowd intelligence and how when certain factors combine, the
Good to Great: Why Some Companies Make the Leap . . . and Others Don’t
What author Jim Collins’ says: Based on a five-year research project, Good to Great answers the question: “Can a good company become a great company,