What author Guy Kawasaki says: This book is a weapon of mass construction. My goal was to provide the definitive guide for anyone starting anything.

Author: Paul Ormerod Failure is a part of life, both in business and science, which is very much ignored in the business world, actually causing

Author: Douglas Rushkoff The first line of Get Back in the Box pretty much sums up the book. “There is no Next Big Thing. In

Author: Jeffrey L. Cruikshank More than just a history book, “The Apple Way” offers “12 Management Lessons From The World’s Most Innovative Company.” With topics

Author: John Battelle Battelle introduces a term he calls “Database of Intentions, which is the sum total of all queries that pour into search engines

Author: Tom Asacker A Clear Eye for Branding focuses on debunking branding myths that permeate the business world. The author is a former strategic planner

Author: Thomas L. Friedman The World is Flat examines the flattening, or connecting, of the world over the last few years since 9-11 and the

Author: Lawrence Lessig Ok, this is two “non-business” books in a row. I apologize to those in need of the newest airport best-seller, we’ll be

Author:James Surowiecki Surowiecki goes over types of crowd wisdom, types of crowd wisdom, and failures of crowd intelligence and how when certain factors combine, the

What author Jim Collins’ says: Based on a five-year research project, Good to Great answers the question: “Can a good company become a great company,